Docs / Ad conversion sync

Ad conversion sync

Sending qualified and converted signals back to Meta, Google and TikTok, and attributing conversations to ads.

Ad conversion sync: Meta, Google and TikTok

How Stravax Engage sends new-lead, qualified and converted signals back to Meta, Google and TikTok to sharpen ad targeting.

Connecting your ad accounts

How to connect Meta, Google or TikTok to Stravax Engage, and how your credentials are protected.

What is a conversion event?

What qualifies as a conversion event in Stravax Engage, what triggers one, and how monthly allowances work.

Click-to-WhatsApp attribution: how it works

How Stravax Engage traces a WhatsApp conversation back to the ad, link or click that started it.

The CTWA per-ad report

What the CTWA per-ad attribution report measures, and how the numbers are scoped.