A conversion event is a signal Stravax Engage sends to a connected ad platform when a lead in your CRM is created, marked qualified, or converted. Qualified means a real prospect; converted means a paying customer with a recorded deal value and currency. Each event sends once per lead, per stage, per platform.
A conversion event can fire at three points in a lead's life: when it's created, when its stage changes to qualified, and when its stage changes to converted. A new lead's creation event fires whether it came from a click-to-WhatsApp ad, a tracked link, a web form, an ad platform's own lead form, or was added manually, as long as the connection you're sending to covers that stage. You don't send anything manually: creating a lead or moving its stage is what triggers the signal to every ad platform you've connected. If you haven't connected a platform, no event is sent to it. Leads marked as test data are excluded from your conversion reports and usage counts; avoid moving a test lead into qualified or converted while a platform is connected, since a stage change is what fires the signal.
| Event | What it tells the ad platform |
|---|---|
| New lead created | A prospect came from this ad or link, useful for platforms still optimizing toward lead volume. |
| Qualified | A real, engaged prospect came from this ad, useful for platforms optimizing toward lead quality rather than raw volume. |
| Converted | The deal's value and currency, so the platform can optimize toward customers who actually spend, not just the ones who reply. |
Yes. Each current plan includes conversion events up to a hard monthly ceiling. On these plans, reaching the ceiling doesn't produce a surprise charge: sending simply pauses until the next billing cycle, or until you upgrade to a plan with a higher ceiling. Your current usage against the ceiling, and the upgrade path, are visible in Billing. See app.stravax.ai/pricing for current plan details.
No. Each lead, stage and platform combination is deduplicated, so moving a lead back and forth, or a retried delivery, never produces two events for the same outcome.
Ad conversion sync: Meta, Google and TikTok covers why this matters for ad performance. Connecting your ad accounts covers how to set up a platform to receive these events.