Stravax Engage computes a per-ad attribution report, internally called CTWA-LITE, that groups your WhatsApp conversations by the ad or tracked link that started them. It counts how many leads, qualified leads, converted leads and conversations each ad or link has produced, so you can compare campaigns by outcome, not just by click volume.
| Metric | What it means |
|---|---|
| Leads | Distinct leads attributed to that ad or link. A lead who clicks the same ad twice is still counted once. |
| Qualified | Of those leads, how many reached the qualified stage. |
| Converted | Of those leads, how many reached the converted stage. |
| Conversations | How many WhatsApp conversations trace back to that ad or link. |
No. Leads marked as test data, for example while you're still validating a new ad platform connection, are excluded from the report, so your numbers reflect real prospects only.
Yes. Every row is scoped to your organization: another tenant's activity on a shared ad platform never appears in your numbers, and your organization's activity never appears in theirs.
The report is derived from the same attribution touchpoints Stravax Engage already records for click-to-WhatsApp and tracked-link matching, the same data that powers ad conversion sync. There's no separate report table to keep in sync, so the numbers reflect what's actually recorded, not a cached snapshot that can drift out of date.
Click-to-WhatsApp attribution: how it works explains how a conversation gets attributed to an ad in the first place. Ad conversion sync: Meta, Google and TikTok explains what the qualified and converted signals feed into on the ad platform's side.