Changelog

25 July 2026

• Tracked links speak Arabic now. The CRM's tracked-links dialog is translated for Arabic workspaces, and the WhatsApp message it pre-fills no longer defaults to English text when your workspace is set to Arabic. See Click-to-WhatsApp attribution: how it works.
• Duplicate lead-status labels are refused outright. Two labels that differ only by capitalization, like "Site visit" and "site visit", are now blocked by the database itself, not just the app, so a fast double-submit can no longer create both. See Lead status and your own labels.

24 July 2026

• Set a lead's status without leaving the chat. The conversation side panel now carries the customer's lead, so an agent sets its status while they are still talking to them. The statuses are your workspace's own words, not fixed pipeline jargon: anyone on the team can add one, admins rename and archive them, and each workspace keeps its own list. See Lead status and your own labels.
• Closing a deal now records what the deal was worth. Marking a deal won asks for the amount, the currency and the date it closed, from the CRM board and from the inbox alike. A won deal then freezes so its numbers cannot drift afterwards, and a customer who comes back opens a new deal on the same contact rather than overwriting the old one. See Closing a deal.
• See how each agent is selling. A new Sales performance table in Reports shows leads handled, won, lost and won value per currency for every team member over a date range, with a CSV export. See Sales performance by agent.
• A pricing page and plan chooser you can read. Compare the three plans side by side, switch between monthly and annual to see the real saving in your currency, and expand the full feature comparison. Every number comes from the same source that drives your bill. See Plans and tiers.
• A clearer wallet. Your AI allowance is shown as "X of Y included this month" with a per-action rate card, the balance card speaks in wallet balance and funds rather than credits, transactions can be filtered and exported to CSV, and admins can set a low-balance alert so a top-up never sneaks up on them. See The prepaid wallet.
• Explore the whole workspace before connecting a number. Nothing is hidden while you are still setting up. The screens that genuinely need a connected WhatsApp number show a short "connect your number" card instead of an error, and everything else works as normal. See Roles: admin and member.
• Locked features explain themselves. A feature your plan does not include now renders a calm card naming the plan that unlocks it, instead of a load error. Real errors still look like errors.
• Light theme by default, with your saved dark preference honored if you set one.
• Mobile and Arabic fixes. Every Settings screen scrolls properly on a phone, the locked-feature and connect-your-number cards are translated into Arabic, and buttons and spacing were tightened across the app.

22 July 2026

• Three-layer plans. Packaging moved to three layers: everything that talks to your customers is on every plan (inbox, contacts, broadcasts, flows, widget, forms, attribution, security), each tier unlocks the automation that works for you (Growth is your AI sales team, Scale runs it like a business), and volumes scale with your plan. The 7-day trial now runs at Growth capabilities with Starter seats. See Plans and tiers.
• One AI allowance. Every AI feature now draws from a single monthly allowance at a published rate card, shown as "X of Y included this month". Beyond it, AI keeps working, metered from your wallet at the published rate: no credit buckets, nothing expires.

17 July 2026

• This help center. Public product docs at engage-docs.stravax.ai: guides for every module, a changelog, and the legal pages, all searchable.
• Inbox upgrades. Internal notes on conversations (never sent to the customer), conversation tags, resolve dispositions, saved views, and a contact side panel in the inbox.
• Meta WhatsApp Flows. Register your published Meta Flows and send them from the inbox; customers' flow submissions land back in the conversation.
• Channel management. Edit your WhatsApp business profile (description, address, website and more) from Settings, and block spam numbers per WhatsApp number with a per-number block list.
• Website chat widget. An embeddable widget for your own site that starts a WhatsApp conversation, with optional pre-chat questions that map onto contact fields.
• Meta commerce catalog. Connect your Meta catalog to send single products and product lists natively in chat; customer carts arrive in the conversation as structured orders.
• Browser push notifications. Get notified of new customer messages even with the app tab closed. Enable per browser from Settings > Notifications; notifications respect your preview preference and stop the moment your password changes or your account is deactivated.
• Clearer broadcast reports. Messages a broadcast skipped for insufficient wallet credits are now counted separately from delivery failures, in the campaign view and the CSV export.

16 July 2026

• Chatbot flows. Build automated WhatsApp conversations on the visual flow builder's drag-and-drop canvas: keyword, click-to-WhatsApp and new-conversation triggers, publish and unpublish controls, test-on-WhatsApp, and a per-flow funnel view. See Chatbot flows.
• Sequences and scheduled campaigns. Drip campaigns that enroll contacts and send steps over days, pause on reply, exit on opt-out, plus one-off scheduled broadcasts and retarget slices. See Sequences.
• Shopify product cards. Pick products from your connected store inside the composer and send them as rich cards in chat. See Sharing Shopify products.
• Message template sync. Your Meta template library now syncs into Engage, with live status updates (approved, pending, rejected) and categories. See Message templates.
• Contacts, custom fields and segments. A full contact book with custom fields and tags, CSV import and export, saved segments as broadcast audiences, and a per-ad click-to-WhatsApp report. See Contacts and segments.
• Developer surface. Tenant REST API keys, outbound webhooks with signed deliveries and retries, and the REST API v1. See Developers.

15 July 2026

• New navigation. The app moved to a two-zone layout: a work rail (Home, Inbox, CRM, Contacts, Campaigns, Automation, Help) plus a Settings hub, with a bottom bar and More sheet on mobile. See Navigating the app.
• Quick replies. Save your team's canned responses and insert them from the composer with the "/" picker. See Quick replies.
• Interactive messages. Send WhatsApp reply buttons and list messages from the inbox; customer button and list replies land back in the conversation. See Interactive messages.
• Simplified pricing. Plans moved to a single transparent model with plan allowances up to hard monthly ceilings and an in-app upgrade path (superseded on 22 July by the three-layer packaging above). Current plans are on the pricing page.

Earlier

The platform's core shipped before this changelog existed: the shared team inbox with realtime updates, CRM with pipelines and web-form lead capture, the AI lead qualifier with voice and vision, template broadcasts with tier-aware throttling and quality protection, Shopify abandoned-cart recovery, ad conversion sync to Meta, Google and TikTok, click-to-WhatsApp attribution, agency workspaces with client dashboards, the referral program, support tickets, and account security (Google sign-in, two-factor authentication, trusted devices).